Keep in the flow
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The story behind the name FREEFLO hails from when I was a small child with wild, flowing locks. My family quickly began calling me Flo, short for Floss. Flow is also the recognised psychological and physical state that we find ourselves in when we are fully absorbed in pursuit of our passion. Throw in the freedom of the mountains and a passion for touring and skiing in the backcountry and FREEFLO was born.